Abstract: This NCFP will contain marketing initiatives for which I personally have a substantial enough amount of experience in order to execute them, or have the necessary connections needed in order to facilitate completion of the task. I have ideas to capture attention of new members, but my personal funds only carry me so far.
I will divide my marketing incentives into categories, as it is a multi-faceted approach requiring at the very least 1 full-time person to execute the work in a satisfactory manner. If a task requires the assistance of freelancers or social media managers, this will be included in its proposal.
Since Nyzo is not a company, this also means that there is nobody on an active pay-roll to execute anything. I am happy that the possibility of cycle fund voting exists, it allows for a lot of experimentation and initiatives. I believe in writing out thoroughly written, actionable plans and in by following up on approved proposals on a day-to-day basis (keeping a log - full length depending upon the task at hand).
In a simple sense, I will become a Nyzo contractor and will be on an active pay-roll (through proposals and their payments), with a proper incentive in place to dedicate myself to this work. In another sense the cycle will act as my employer, approving and rejecting tasks/plans/proposals on an ongoing basis. Members of the community can request adjustments to be made to a proposal or to propose a task for me to complete.
On Nyzo.net there are currently stickers being handed out to interested parties.
So far 2K stickers (±200 shipments) have been distributed by mail over a period of months.
This proposal aims to cover the costs of historical and future sticker printing and sticker distribution.
The distribution of stickers around the world is a tactical move which helps to spread the word tremendously. The -now famous- Reddit has been known to market their website through the use of stickers in its early stages. (source)
Beyond the existing Nyzo community there are active communities which have formed around sticker gathering and P2P deals are common practice to exchange/gather as many stickers as possible. During the last 2 days the Nyzo sticker form has been advertised on Reddit and the demand for stickers is sky-high (1500 orders have been received within 2-3 days).
Up until this point the funding of the sticker merchandise and marketing was low enough to be covered by myself but due to recent developments I will have to rely on the approval of NCFP-4.1 to continue my work in this regard.
Each shipment contains:
- an eco-friendly envelope
- 11 + 1 stickers (for closing the envelope)
- one stamp (1,77 EUR for worldwide shipment, 1,55 for european shipment) (source) (source)
Stickers are printed by belgian company Printdeal which has the following rates (source):
- 170 EUR for 5000 stickers (== 416 envelopes)
- 320 EUR for 10000 stickers (== 832 envelopes)
Printdeal also supplies envelopes:
- 34 EUR for 500 envelopes (== 500 envelopes)
Costs made so far:
This part will cover the costs which have been made so far, which while constructing the NCFP to cover for the next 1500 shipments I’d like to recoup in full.
Printdeal: 339,39 EUR
*This amount is lower than what has been spent, some stamps were already stocked up or purchased IRL at the postal office.
Bpost: 60,40 EUR + 132,80 EUR
This purchase history already contains 5K stickers for the upcoming batch.
Going forward with establishing a total cost for all future 1500 shipments to be sent out successfully:
5K stickers are currently being printed as mentioned above, this covers 416 shipments. An additional 15K stickers will be ordered, totalling an additional 490 EUR. This covers 1248 additional shipments, good for 1664 shipments in total, slightly more than we need but those will always come in handy in the future (and stickers aren’t the most expensive cost).
Around 70% of the addresses garnered through the form are from the US/World: (1050 world stamps * 1.77 EUR = 1858,5 EUR)
The remainder of the addresses are located in Europe: (450 world stamps * 1.55 EUR = 697,5 EUR)
500 envelopes are on the way (see order above), 1000 more will be ordered to complete the task (33,88 EUR + 33,88 EUR = 67,76 EUR)
As far as time is concerned, all addresses were handwritten up until this point. An additional DYMO labelprinter will be purchased to print all addresses in one go (109,99 EUR - source) - as well as the necessary labels to print on (12 x 130 labels, 115,08 EUR - source)
Printdeal historical: 339,39 EUR
Bpost historical: 193,20 EUR
Printdeal 15K stickers: 490,00 EUR
World stamps: 1858,50 EUR
Europe stamps: 697,50 EUR
1K envelopes: 67,76 EUR
Labelprinter: 109,99 EUR
1560 address labels: 115,08 EUR
Material total: 3871,42 EUR
I expect that I will need 3-4 days to prepare all shipments (counting the stickers, printing addresses, putting stamps on envelopes, putting stickers in envelopes, closing envelopes with sticker, filtering addresses for errors, bringing shipments to postal office, …), this will take me around 35 hours. At 10 EUR an hour, this adds 350 EUR to the total, not including past time spent.
Total: 4221,42 EUR
Current Nyzo price: 0.175 EUR
Proposed amount of NYZO (bare calculation): 24122,40
Proposed amount of NYZO (+30% - final): 31,359.12
Due to current market illiquidity I propose adding 30% to the total amount needed to successfully execute this task. Any excess will be returned to the cycle fund.
What to expect?: I will provide pictures of all envelopes once they have been prepared for shipment. I will provide bills for the items which have been purchased. I will provide pictures of the items as they arrive at my residence.
If approved, no more than 10K will be sold per day as to minimize negative market effects, OTC deals will be considered.
Voting for NCFP4.1: No NCFP has been generated yet, please revisit this topic soon.